A very successful businessman and Catholic school supporter said at a conference I helped organize a few years back that “Catholic schools need to more effectively communicate their value proposition.” This was insightful and underlies the marketing challenge that Catholic schools face in an increasingly competitive market with various free options (charters, public). As a result, I’ve been particularly attuned to this question and people that have a knack for saying well the value of Catholic schools.
A recent article by Monsignor John Oliveira, called From the Pulpit: The true value of a Catholic education, said it rather well. Here’s a few of the highlights.
“In the area of faith formation, the Church has always recognized the pre-eminence of the Catholic school system… The bishops of New England have been writing a series of columns on the value of Catholic education. Not only is the aim to give varying views on the importance of a Catholic school, but to encourage attendance in a time when the cost is becoming prohibitive. The economy is a factor in choices for education. Fewer children are available to fill our schools, especially in the cities, where most of the schools are located. It is good to understand the value of the product being offered.”
My point exactly…
“Parents know that Catholic schools address the whole person: physical, intellectual, social, emotional and spiritual. They understand that without spiritual development, all education is fundamentally flawed.”
“parents know Catholic schools function as families and that our schools encourage the involvement of parents, guardians and grandparents…” (one of the major findings in Tony Bryk’s groundbreaking book, Catholic Schools and the Common Good, describing the effectiveness of Catholic schools and the reasons for their success).